PAR's roots are in understanding what consumers want and need. New product development includes qualitative research (focus groups or in-depth interviews) to identify strengths and weaknesses of prototype products or new ideas. 

Home use testing of prototypes versus market standard products establishes preferences and helps to refine attributes.

PAR is prepared to assist in the development of each of the elements of the marketing mix: product attribute refinement, name selection, advertising, pretesting/evaluation, package tests, pricing, and test market share evaluation.

Market testing of the final product is a specialty at PAR. We can take over distribution of your product, sell it to stores, monitor and maintain shelf conditions, and report product sales/share information. PAR can handle the purchase and processing of scan data, distribution checks, photo studies, product purchases, and monitoring of competitive activity.