PAR provides answers

Our niche is customized, proprietary data collection and reporting. We listen carefully and learn your business thoroughly. We operate as your partner to shift the demands and stresses of research from you to us.

THE MORE CHALLENGING THE DATA, THE MORE YOU NEED PAR

PAR does the seemingly impossible..getting critical data when others cannot... going where others will not.

Our project designers develop custom studies of all types - quantitative and qualitative, including a full range of data collection methods.

Part of our design objective is to deliver the data quickly. Business today requires fast turnarounds, and that applies to custom data collection systems, too. We will comply with your timeline.

PRIMARY DATA COLLECTION METHODS INCLUDE:

• Telephone interviewing
  • 70 line phone center, predictive dialer
  • CATI, continuous monitoring
• Focus groups
  • Staff moderators
• Mail surveys
  • Database cleaning
  • State-of-the-art mailing systems
  • High-speed printers and inserters
• In-person interviewing, conducted nationally
• Home use tests
• Web surveys
  • Design, collection, reporting, analysis

MARKET RESEARCH APPLICATIONS

• New product development
• Program assessments
• Image tracking
• Awareness, trial and use tracking
• Customer satisfaction research
• Employee satisfaction research
• Advertising evaluations
• Claims substantiation research
• Price sensitivity analysis
• Sensory evaluations