PAR has conducted many projects where the goal was to optimize the product, eliminating marginally important features or attributes in favor of more important ones. This process allows management to include only those features that are really important to consumers while minimizing production costs.

Many products are sold in multiple locations in the same store. Reducing the number of locations - and the time required for extra handling - may increase profit per unit. Some shelf space is more expensive than other space (refrigerated versus warm shelf locations, for example). PAR has conducted research in both of these areas to establish the optimal sales locations to help our clients maximize their profits.