PAR conducts awareness, trial, and repeat purchase studies to track the introduction of new brands in established categories. The data can uncover a lack of consumer awareness of the new product, revealing the need for product sampling, couponing, or advertising support - for all of which we can track the success.

PAR also offers targeted mailing, fulfillment, and telemarketing services. These powerful promotional tools assist management in reaching the right audience at the right time - with information the consumer needs.